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Definition
Community investment (CI) refers to a company¡¦s long-term strategic involvement in community partnerships to address social issues chosen by the company to protect corporate interests and enhance reputation. 

CI comprises of the following components:

  • Financial contributions (sometimes known as cash donations)

  • In-kind donations of both goods and services, including the loan of assets such as company premises or resources

  • Contributions of time and skills, known as employee volunteering or EV

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Our Expertise
With years of practical experience of developing and managing community investment programmes, Community Business works with companies to help develop their CI strategies. In addition to providing member companies with access to our Community Investment Forum, we also offer individual companies advice and advisory services on CI related issues. Employee Volunteering (EV) is a large focus of our CI work and we hold regular workshops to help companies develop a strategic approach to EV programmes as part of their overall CI strategy. We have produced a number of publications to demonstrate the business case for EV to help companies get started. We also work with the business community in Hong Kong to drive collective action in the community (see next section).

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Key Initiatives

ENGAGE
ENGAGE is an international business-led campaign designed to increase the impact of employee volunteering by bringing companies together to take action in the community. Initiated by the International Business Leaders Forum (IBLF) and Business in the Community in the UK, ENGAGE campaigns are now run in many countries around the world. Community Business is proud to be the Hong Kong partner of ENGAGE and launched its first event in May 2008. Find out more.


ENGAGE
Hong Kong

Since 2008, ENGAGE Hong Kong has been bringing together community partners and companies to work in collaboration to help disadvantaged youth build a brighter future for themselves through mentorship, skills development and community engagement.

Find out more here



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Give & Gain Day
Give & Gain Day is a celebration of the power and potential of employee volunteering across the world and has been mobilising companies in Hong Kong since 2011.  In 2013, over 600 community organisations in 24 countries were supported through Give & Gain Day.

Give & Gain Day 2014 will take place on 16 May.


Since 2009, Community Business has organised an awareness raising campaign around employee volunteering, formally known as Employee Volunteer Week. This week is designed to encourage companies in Hong Kong to promote employee volunteering and to recognise the benefits ¡V not just for the community, but for business too. Give & Gain Day continues to embrace these values, but allows us the opportunity to take what is being done in Hong Kong and make it part of a global movement.


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EMPLOYEE VOLUNTEERING WORKSHOP
Throughout the year, Community Business holds a number of workshops to help companies run their own employee volunteering programmes. The content is based on our popular publication, Employee Volunteering: The Guide. Workshops are conducted in both English and Chinese. See latest schedule.

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Publications

 

Briefings for Business 4 - Being Strategic About Philanthropy

Published: November 2015

Price: HK$ 200
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Briefings for Business are essential guides which outline how companies can take action to address poverty alleviation through strategic community investment.

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This briefing paper aims to share views on what a ¡¥strategic¡¦ approach to corporate philanthropy means, as well as providing useful case studies based on our experience of advising Hong Kong businesses for over a decade The following topics will be covered: Common issues in corporate philanthropy today, why adopt a strategic approach for corporate philanthropy, what does a strategic approach look like and guidelines on how to be strategic.

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For more information

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Briefings for Business 3 - The Role of Social Entrepreneurship in Poverty Alleviation in Hong Kong

Published: November 2014

Price: HK$ 200
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Briefings for Business are essential guides which outline how companies can take action to address poverty alleviation through strategic community investment.

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This briefing paper aims to connect social businesses with companies who want to make an impact in the community. The following topics will be covered: Social Entrepreneurship & Poverty Alleviation; The Landscape of Social Enterprises in Hong Kong; How Can Companies Make a Difference, and more information for Hong Kong companies looking to support social enterprises.

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For more information

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Briefings for Business 2 - Addressing Poverty in Hong Kong Through Skills-Based Volunteering

Published: September 2014

Price: HK$ 200
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Briefings for Business are essential guides which outline how companies can take action to address poverty alleviation through strategic community investment.

This briefing paper aims to provide businesses with a more robust understanding of skills-based volunteering and the approaches that can be taken in order to truly impact positive change both inside and outside the business.  The following topics will be covered: An overview of employee volunteering in Hong Kong, what is skills-based volunteering, best practice examples of skills-based volunteering and practical steps for businesses considering skills-based volunteering.

For more information

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Briefings for Business 1 - Taking Action on Poverty

Published: September 2013

Price: HK$ 200
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Briefings for Business are essential guides which outline how companies can take action to address poverty alleviation through strategic community investment.

This briefing looks to give businesses the background they need to begin the discussion of taking action on poverty in Hong Kong. It covers the current government engagement on poverty alleviation, who those in poverty are, why businesses can have a real impact on poverty alleviation and how companies can best take action.

For more information

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Employee Volunteering in Hong Kong Case Studies
Author: Shaun Bernier
Published: May 2010
For more information
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Case Study: Corporate Community Investment ¡V Not Just for the Good Times
Author: Shaun Bernier and Kate Vernon
Published: January 2010
For more information
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Case Study: ENGAGE ¡¥Journey of Opportunity¡¦ Action Day 2008
Author: Kate Vernon
Published: September 2008
For more information

The Business Case for employee Volunteering: Race for Mentors 2005
A Tripartite Relationship

Sponsored by: Credit Suisse
Author:Shalini Mahtani & Katharine de Vaal
Published: April 2006

For more information

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Employee Volunteering: The Guide
Sponsored by: Allen & Overy
Author: Shalini Mahtani
Published: January 2005
For more information

The Business Case for Employee Volunteering: Race for Mentors 2004

A Tripartite Relationship
Sponsored by: Credit Suisse
Author:Shalini Mahtani & Teresa Tam-Schroeder
Published: November 2004

For more information


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Key Contact
To find out more information about CI or to book a place on one of our EV Workshops, please contact:

Kevin Chu, Community Investment
Tel:
+852 2201 1828
Email:
kevin.chu@communitybusiness.org

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Disclaimer
All information in this document is provided for general information only and is not in the nature of advice. It should not be relied upon for any purpose and Community Business Limited (CBL) makes no warranty or representation and gives no assurance as to its accuracy, completeness or suitability for any purpose.  Inclusion of information about a company, programme or individual in this publication does not indicate CBL¡¦s endorsement.  Where cited, you should refer to the primary sources for more information.  This report does not necessarily reflect the views of CBL member companies or the sponsors of this report.  CBL reserves the right to make alterations to any of its documents without notice.

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To obtain permission, write to ip@communitybusiness.org.

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