19 May 2017
From Customer Diversity to Customer Inclusion: A Game Changer
Designed to show you how being customer inclusive is very good for engagement
This session focuses on another revolution in the evolution of Diversity and Inclusion, from being little more than a reporting requirement 20 years ago to becoming a business imperative today. Now D&I is expanding again to envelop and include customers. This workshop is designed to bring you up to date, provoke your thinking and show you what can be done, and is being done today, by large and small, old and new companies to become customer inclusive and customer led. In this workshop, we will review some of the key social shifts that are re-shaping the customer and the competitor landscape, our perspectives around markets and competitors need to shift, fast, and we will show you how the practice of customer inclusion resolves the root causes of disconnect, and strengthen core business. We will also show you how being customer inclusive is very good for engagement because it supports an internally inclusive culture – you can’t have one without the other.
This engaging workshop will equip leaders:
- To understand the strategic business imperative of customer inclusion
- To understand why there needs to be a paradigm shift from a focus on resonating with customer diversity to a focus on customer inclusion.
- To identify the key strategic questions D&I leaders should be asking to elicit a focus on customer inclusion
- To champion customer inclusion as an integral component of their organisation’s D & I strategy
Heahter PricemoreFounder, Symmetra