DIAN India Insight Series - 3: Can We Ever Get it Right with Gen Y in India? Addressing the Attraction and Retention Challenge

With more than half of India’s population under the age of 25, Gen Y is fast becoming the dominant employee group in the workplace. Many companies recognise that harnessing the potential of this ambitious and innovative generation as critical to their future business success. Yet with new ways of working and high expectations, this generation is placing increasing demands on employers. Attraction and retention of Gen Y is a particular challenge, with many young employees leaving organisations almost as quickly as they are joining. As companies seek to adapt and respond, many are grappling with how to hone their strategies to attract and retain this critical generation.