This is Me Asia

This is Me is an initiative first pioneered by Barclays in the UK in 2014 and now led by the Lord Mayor's Appeal in London, Community Business introduced the campaign in India from 2019.

This is Me focuses on sharing personal stories and lived experiences of disability and mental health to challenge the stigma and normalise conversations about these topics in the workplace.

Based on the success and passion to take this beautiful journey further, we are expanding the campaign across the entire Asia in strategic partnership with Bloomberg.

Why This is Me?

Research shows that storytelling is one of the most powerful ways to bring about cultural and behavioural change. By giving opportunities to hear other people’s stories as well as encouraging to share their own experiences, this campaign empowers employees to feel accepted, be more honest and fosters supportive culture.

Steering Group

We are excited to be leading this campaign in collaboration with Bloomberg as the Founding Partner of the This is Me Asia Steering Group.  

Why a Steering Group? 

The key role of this group is to engage key local stakeholders, including mental health organisations and experts across the region, to raise awareness of and drive broader participation by the business sector in the This is Me Asia storytelling programme.  

Who Makes Up the Steering Group?  

The Steering Group will consist of 12-15 representatives from the corporate and NGO sector selected based on their individual skills, knowledge and experience they bring to the group. 

Simply complete our online form and we will follow up with you. This includes a copy of our Employer’s Guide for Asia with helpful advice on how to run a This is Me programme in your own organisation. For more information, please contact aew@communitybusiness.org and stay tuned for webinars and podcast series planned throughout 2022.

To date, over 1,200 organisations have registered for the campaign across the UK, with many organisations saying it is the best D&I campaign they have ever run. Furthermore, 100% of organisations surveyed in 2018 said This is Me had a positive impact on changing attitudes towards mental health and dispelling myths, as well as increasing the number of conversations about mental health in the workplace.

We expect to create this positive change in Asia with companies dedicated to reducing the stigma, and creating more inclusive culture for those with a disability and mental health issues.