This is Me is an initiative first pioneered by Barclays in the UK in 2014 and now led by the Lord Mayor's Appeal in London, Community Business introduced the campaign in India from 2019.
This is Me focuses on sharing personal stories and lived experiences of disability and mental health to challenge the stigma and normalise conversations about these topics in the workplace.
Based on the success and passion to take this beautiful journey further, we are expanding the campaign across the entire Asia in strategic partnership with Bloomberg.