Pride and prejudice: the future of advocacy explores the changing environment for and attitudes toward corporate advocacy in support of lesbian, gay, bisexual and transgender (LGBT) rights. It is based on a survey that was fielded online in English in January 2018 among 1,010 executives from a cross section of industries. The survey generated opinions across global regions covering 87 countries, including North America (36%), Latin America (7%), Europe (30%), Asia (22%) and the Middle East and Africa (5%). Nearly a third of the respondents are C-suite (31%), with 69% below C-suite. From a gender perspective, 82% of the executives are men and 14% women, with 4% not designating.

Fern Ngai, CEO of Community Business, gave preliminary feedback on the research findings.