The Green Ribbon Campaign

Focus Area | Ensuring Employee Wellbeing
Community Business is partnering to promote the international Green Ribbon campaign to companies in India – a targeted initiative to raise awareness and #end the stigma around mental health in the workplace

Our Embracing Mental Health in the Workplace in Asia research highlights that the subject of mental health has long been surrounded by a culture of silence in Asia.  Until recently few companies have tackled this sensitive topic head on. However, with the impact of the Covid-19 pandemic being felt by us all, it is clear that the mental health of employees is more important than ever and companies have a responsibility to provide support. 

To help raise awareness about mental health in the workplace and to create a visible movement of support, we encourage companies to consider running a Green Ribbon Campaign inside their organisations. Some companies may choose to do this during Mental Health Awareness Week, promoted this year from 18 – 24 May 2020, or during 2020 Asia Employee Wellbeing Week from 5 – 9 October 2020 in the run up to World Mental Health Day on Saturday 10 October 2020.

Why Green Ribbons?

The Green Ribbons, physical and digital:

  • Create a visible movement of support for ending the stigma
  • Show those struggling that there is support and that they are not alone
  • Demonstrate the level of support for wellbeing within your workplace
  • Encourage people to share their story to create inclusive workplace cultures

Green Ribbon Goes Virtual

In light of the social distancing measures currently in place, for Mental Health Awareness Week this year, the Green Ribbon campaign is focusing on creating a virtual movement of support. Rather than turning workplaces green and handing out physical green ribbons, we are joining with our partner, The Lord Mayor’s Appeal, to spread the Green Ribbon message online.  We are encouraging employers to use this time to engage employees on this important issue and have developed a range of digital resources (including localised materials for companies in India) to make it as easy as possible for you to do so.

Join us as we share the digital Green Ribbon far and wide, and #endthestigma.


What You Can Do

  • Turn your LinkedIn Green!
    Add a Green Ribbon to your profile picture and update your cover photo to demonstrate your support to The Green Ribbon campaign visibly and get your contacts on LinkedIn talking,
  • Be kind to others
    Connect with others using the Give a Green Ribbon image and messaging. Share with five of your colleagues, or people in your network to let them know you’re thinking about them. This can be someone you haven’t spoken to in a long time, or someone you speak to all the time but miss!  Don’t forget to use #endthestigma + your city (eg #endthestigmaBangalore) so that we can see how far the Green Ribbon travels!
  • Be kind to yourself
    Take the time to look after your own wellbeing. Engage in various crafting activities, including creating your own origami Green Ribbons or doing some mindful colouring, to have fun with your family and be kind to yourself.
  • Share Your Photos
    Whatever you choose to do, share your photos during Mental Health Awareness Week. Use LinkedIn @The Lord Mayor’s Appeal using #endthestigma + your city (eg #endthestigmaBangalore) so that we can see how far the Green Ribbon has travelled - demonstrating that whilst we are apart, we are still a powerful and visible movement of change to #endthestigma of mental health. 

Key Resources

Our partner, The Lord Mayor’s Appeal in the UK, has developed a wealth of free resources to support companies promote The Green Ribbon Campaign. These include a toolkit designed to help plan activities as well as digital assets such as email signatures, social media graphics and templates. As part of our This is Me in India programme, some of these digital assets have been adapted for companies promoting The Green Ribbon campaign in India.