The Green Ribbon Campaign

Focus Area | Ensuring Employee Wellbeing
As a visible sign of support and to help raise awareness about mental health in the workplace, we are encouraging companies to distribute green ribbons for their employees to wear on World Mental Health Day, Thursday 10 October 2019.

Community Business is partnering internationally and locally, to promote the global Green Ribbon Campaign to companies in Asia, leveraging World Mental Health Day on 10 October 2019.

Promotion of The Green Ribbon Campaign in Asia is part of Community Business’ commitment to raising awareness and ending the stigma about mental health in the workplace.  This initiative complements our This is Me in India programme, which centres on the sharing of personal experiences of mental health as a way to open up conversation on this sensitive subject.

The Green Ribbon Campaign

Mental health impacts us all with 1 in 4 people experiencing a mental health problem every year. Despite this, mental health still carries a huge stigma in society and within the workplace, with only 16% of employees feeling able to share a mental health problem with their line manager.  Poor mental health in the workplace not only carries an unacceptable human cost, including loss of life, but it also carries a large financial cost to employers.

As we seek to reduce this stigma and dispel myths around mental health, the Green Ribbon Campaign aims to create a visible movement of support by encouraging employees to wear green ribbons. 


Internationally, we are partnering with The Lord Mayor’s Appeal based in London who have developed a wealth of resources to support companies run The Green Ribbon Campaign.  Access the toolkit here.

In Hong Kong, we are partnering with OCD & Anxiety Support who has been working to raise awareness of mental health amongst the public since 2015 and is able to support the corporate sector too. We will be running a webinar, with CEO, Minal Mahtani as part of our MENTAL HEALTH Live! Day on World Mental Health Day.

What You Can Do

In addition to distributing green ribbons for your employees to wear there are other ways you can support The Green Ribbon Campaign.  Here are some:

  1. Promote your commitment through social media – including adding a green ribbon to your Twitter or Facebook profile
  2. Add a green ribbon image on your Twitter or Facebook profile picture. 
  3. Share photographs and quotes from your leading spokesperson or group of employees wearing the green ribbon.
  4. Get your employees to share selfies of themselves wearing the ribbon and send them to @LMAppeal #endthestigma
  5. Speak to your Facilities Department and explore lighting up your building green.

Green Ribbon Tools & Resources

Use these resources to help promote your participation in the Green Ribbon Campaign both internally and externally.